What We Do
We provide qualitative research-driven brand advice across all stages of the brand and communications planning cycle.
Applying our vulture-like skills to every project from start to finish.
Dig
Any researcher that goes in cold is mailing it in! Great research and strategy first requires listening and learning. Digging deep into the history. Speaking with the stakeholders. Internalizing the issues and objectives (internal and external). And challenging the conventions when necessary.
Devour
Get to the heart of the matter. Whether it requires one simple methodology or five different angles in. Ask the right people the right questions.
Digest
Distilling research into a compelling, focused story is an art. Anybody can regurgitate 50 pages of what people said. We take the time to filter what’s important from what’s not, what it means, and where to go from here. In short, short letters.
Every project is built from a customized, creative approach.
Stimulate great conversations with great people
Even in our highly digital world, nothing replaces the intimacy, clarity, and flexibility of well-structured, adeptly facilitated face-to-face conversations.
- Focus groups
- Individual interviews
- Expert interviews
- Friendship discussions
- Stakeholder interviews
- In-home or in-situation ethnography
- Workshop facilitation
Incorporate high tech or high touch tools as needed
Often a great conversation alone will do the trick. Other times, sensorial stimulus or digital/mobile techniques help us dig deeper or extend the conversation beyond a single session.
Strong network of experienced collaborators
Some projects demand specialized expertise or extra brainpower. When needed, we have established relationships with outside consultants, specialized recruiters, videographers, graphic designers, or local moderators for in-language discussions abroad.
